The Milwaukee Radio Group (WRXS-FM MILWAUKEE) is excited to announce the launch of “Milwaukee’s Pure Oldies 106.9 FM,” playing the best music from the late 50’s through the 60’s— debuting completely commercial free on Thursday, April 1, 2021.

“The 60’s will always be remembered as an important decade of change, in society, in fashion, in our culture, and in the music – from iconic 50’s artists who popularized rock & roll, to the British Invasion, Motown, Pop, Doo-Wop, and Top 40 hits that were fun and upbeat. Pure Oldies 106.9 is Milwaukee’s new home for those great songs and artists that dominated the charts,” says Milwaukee Radio Group President & General Manager, Bob Bellini.

Milwaukee’s Pure Oldies 106.9 will play hits from the Supremes, Beatles, Temptations, Dave Clark Five, Buddy Holly, Sam Cooke, The Rolling Stones, Beach Boys, Four Tops, Mamas & Papas, Elvis Presley, and so many more!

Pure Oldies 106.9 will reach a vast audience of listeners who have been under-served by formats that have forgotten this ‘golden era’ of music! Pure Oldies 106.9 perfectly complements the next age of classic rock heard on Milwaukee’s Hometown Rock, 96.5 WKLH, as well as the next age of classics on 102.9 The HOG, Everything That Rocks!

If you would like more information regarding Milwaukee’s Pure Oldies 106.9 FM, call the Pure Oldies Business Office Monday-Friday from 9am-5pm at 414-978-9000 or go to pureoldies1069.com.